The Psychology of Selling by Brian Tracy

"The Psychology of Selling" by Brian Tracy, a world-renowned speaker and sales trainer, reveals a groundbreaking truth: mastering the "psychology of selling" is far more crucial than simply learning techniques.

This expanded and updated audiobook, the best-selling sales training program in history, delves into the inner game of selling, equipping salespeople with the tools to:

• Overcome the fear of rejection.
• Cultivate unshakeable self-confidence.
• Master their thoughts, feelings, and actions to achieve peak performance.

Tracy emphasizes that true sales mastery lies in understanding and controlling one's inner state, enabling salespeople to connect with customers on a deeper level and build lasting relationships.